Aquascutum means business

Aquascutum is set to reveal a new line for women. The British fashion house is going to launch the business-wear range Women's Personal Tailoring. Made from fine fabrics like cashmere, jersey-knit and wool, the collection will offer women a wider variety of options for work. They will be able to choose from stylish tailored suit jackets, pencil skirts, fishtail skirts and cashmere coats.

"Aquascutum started in 1851 - with menswear," said chief executive Kim Winser. "We quickly became renowned for our coats, trench coats and suits and in 1900 launched our first womenswear collection, which was a natural, logical progression - our women's sales in coats and trench coats have been very strong for decades. This is a new luxury service required by our customer - the number of women in business is growing by the year and is potentially a huge market for us." Winser is looking to boost turnover from £100 million to £250 million over the next three years. "The Aquascutum label is very attractive to businesswomen as it is synonymous with success and power, quality and luxury. They've seen us make men look sartorially elegant and they want to too." The line will be available from September this year.