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Why brands are finding success in men’s clothing rental

Clothing rental services are reaching new demographics and regions. Now, more than ever, consumers are looking for practicality, convenience and affordability. And rental services make all three possible. Rental technology platform CaaStle has expanded its services to the UK for the first time, partnering with L.K. Bennet for an unlimited...

7 hours ago

Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

11 hours ago

Fashion

Nike sets new sustainability goals

After rolling out its new sneaker refurbishing program, Nike also has plans for furthering its sustainability goals. The company is currently exploring new business models to extend the life of their products, and the company has also joined the Science Based Targets initiative, which calls for business to lead the way toward a zero-carbon...

12 hours ago

Fashion

Mr Porter introduces new sneakers made from grape waste

Yoox Net-a-Porter Group-owned Mr Porter has launched a new leather alternative sneaker under its own label brand, Mr. P. According to the brand, the Larry Eco Edition sneaker is made from repurposed grape waste such as grape skins, stalks, and seeds generated by the Italian wine industry. It features raw vegetable bio-material that looks and...

14 hours ago

Fashion

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

15 hours ago

Fashion

In Pictures: Mercedes-Benz Fashion Week Madrid FW21 highlights

The 73rd edition of Mercedes-Benz Fashion Week Madrid was one of the first European fashion weeks in a long time to proceed with a live audience. The event, which took place from Thursday April 8th until Sunday April 11th, was yet another successful celebration of Spanish design talent. FashionUnited has compiled a visual overview of the...

17 hours ago

Fashion

Reebok unveils apparel collection with Cardi B

Sportswear brand Reebok has teamed up with Cardi B to launch its first-ever apparel collection with the rapper. The Grammy-winning rapper unveiled her ‘Summertime Fine’ collection with the brand this week and shared that it draws inspiration from 90s fashion and her summer memories at Coney Island. Launching on April 23, the apparel collection...

18 hours ago

Fashion |sustainability

Consumer backlash could dent fast fashion companies' profits

As sustainability rises to the top of consumer concerns, ethical fashion choices could see businesses like Zara, H&M and Primark facing steep revenue declines. A forecast by Swiss bank UBS says the high volume and cheap approach may fall out of sync with customers who are increasingly more environmentally aware and see the negative impact of the...

18 hours ago

Fashion

Self-Portrait unveils campaign starring Kate Moss

London-based fashion brand Self-Portrait has released its pre-Fall/Winter collection with a campaign starring British model Kate Moss. Label founder Han Chong stated the latest collection centers around soft fabrics and day-to-night versatility. It features maxi and mini dresses, skirts, organic cotton jumpers, knit cardigans, knit joggers,...

18 hours ago

Fashion

Four fabric and colour trends for fall-winter 2021

The fabrics for the upcoming fall/winter season can be categorised in four themes: Reconsider, Reset, Reimagine, and Rebuild. The impact of the pandemic and its lockdowns and the way it has affected people’s day-to-day lives, as well as their new living conditions, will play a key role in these themes. Reconsider Fabrics have an enormous...

19 hours ago

Fashion

Nike launches refurbished program to recycle sneakers

Sporting giant Nike has launched a refurbish program that allows customers to return Nike shoes that are then either resold, donated or recycled. The refurbish program is a part of Nike’s sustainability initiative Move to Zero, to create a more circular customer offering while reducing its waste footprint. The program works by extending the...

19 hours ago

Fashion

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

14 Apr 2021