Latest Articles in Fashion

Vivobarefoot partners with charity Earthed for limited-edition boot

Vivobarefoot has partnered with charity Earthed to create a limited edition Earthed Magna Lite Boot, with 100 percent of the proceeds going to the charity for nature restoration. The minimalist, barefoot-inspired footwear and lifestyle brand worked with Earther to develop an exclusive drop of the Vivobarefoot x Earthed Magna Lite Boot, which...

Fashion

Puma and textile innovator Spinnova join forces

Sports brand Puma and textile innovator Spinnova have entered into a partnership. It is a multi-year collaboration in which Puma promises to purchase materials from Spinnova. This enables Spinnova to keep the production of the materials stable. Puma will purchase Spinnova's wood fiber material and use it in future collections. This mainly...

Fashion |In Pictures

Guess showcases ski collection with a high-altitude fashion show

Fashion and lifestyle brand Guess unveiled its winter ski capsule collection with a high-altitude fashion show at the recently relaunched Glacier 3000, a ski resort destination in Switzerland. The show saw more than 20 models showcasing the Guess skiwear collection while walking along the iconic Peak Walk, the only suspension bridge in the world...

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According to Strava, Nike leads the race of sports trends in 2024

Running shoes have transcended their original purpose to become a true icon of contemporary fashion. The boundary between sport and streetwear has blurred, transforming these shoes into a symbol of cultural identity, but there are still those who use them for running. This is confirmed by the Year In Sport 2024 report from Strava, a platform...

Fashion

S. Oliver Group: Singer Vanessa Mai designed for QS

QS, the young line of the Rottendorf fashion company S.Oliver, has signed singer Vanessa Mai as a long-term testimonial. Mai will not only act as a brand ambassador, but will also be actively involved in the development of two capsule collections per year, S. Oliver announced on Tuesday. Her presence in the sales areas will also be strengthened...

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Why gift guides have lost their gloss

Holiday commerce has gotten more tedious with the onslaught of the gift guide, which has devolved into a ubiquitous marketing mechanism that has consumers rolling their eyes and scrolling past. What was once a curated selection of thoughtful recommendations has become a relentless affiliate marketing machine, driven more by commission potential...

Fashion

Puma and Manchester City launch AI football kit design platform

Sports company Puma has teamed up with Manchester City football team to launch an innovative AI kit design platform, giving fans the chance to design the club’s official Third kit for the 2026/27 season. The new Puma AI creator tool, powered by co-creation platform DeepObjects, allows fans to design their dream Manchester City kits using text...

Fashion

North Six launches new experiential retail division

North Six, the global production agency for fashion, beauty, luxury and lifestyle, whose client portfolio includes LVMH, Estée Lauder, Graff and Chanel, has launched a new division dedicated to experiential retail activations and influencer marketing. Former executive director of Dazed Studio, Liam Osbourne, and former global head of strategy at...

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Dstrezzed Presents Its New Fragrance Collection: A Tribute to Jimi Hendrix

Men’s fashion brand Dstrezzed proudly introduces three new fragrances that pay homage to the legendary Jimi Hendrix. At Dstrezzed, they draw inspiration from iconic figures of the past, and this legacy comes to life in the latest fragrance collection. Each perfume is crafted for the modern gentleman who embraces style, individuality, and...

Fashion

Now with a skate ramp: Vans redesigns flagship store in London

The US shoe and sportswear label Vans has reopened its flagship store in London’s West End with a new concept. The store at 214 Oxford Street, which first opened in 2019, is now all about skateboarding culture. A 200 square meter skate ramp made of Roman travertine is the eye-catcher of the interior, designed by Milan-based architecture firm...

Fashion

Louis Vuitton x Takashi Murakami: the return of an iconic collaboration

French luxury house Louis Vuitton celebrates its historic collaboration with Japanese artist Takashi Murakami. Louis Vuitton has announced via its social media channels the reissue of its iconic collection with Takashi Murakami. First presented in 2002, this collaboration marked a turning point in the world of fashion, popularising new forms of...

Fashion

Jil Sander expands into fine jewellery category

OTB-owned Jil Sander has stepped into the Fine Jewellery business with the launch of its first collection in this category as part of what has been described as a “strategic extension”. It marks the first brand in the OTB portfolio to explore Fine Jewellery, and intends to provide further styling opportunities for the Jil Sander customer while...