Benetton Opens Its Doors In Bullring

Benetton opened its doors last week in the brand-new Bullring shopping centre, located in the heart of Birmingham. The megastore offers a cosmopolitan range of dynamic, original collections hoping to offer a total look for every moment of the day.

Instore services include a free personal shopping service. Customers will be able to book an appointment with a personal shopper to accompany them around the store, advising on colours and style. There is also a touch screen video-messaging system, United People, which enables customers to chat with people in different Benetton stores or to leave personal video stories for others around the world to view. By making a short video message at the United People kiosk in the store, customers also have the chance of becoming the next face of Benetton in Birmingham.

The opening of this new megastore is a further step forward in the international network expansion programme bringing Benetton's image and style to the leading shopping streets of the world's major cities.