Harry's Shoes on the move

Fashion fan alert! Matthew Mellon, husband to the founder of Jimmy Choo's, is launching his very own range for men, Harry's Shoes, named after Mellon's grandfather. The shoes are based on the trainer with a stylish twist.

To develop and then launch Harry's Shoes, Mellon borrowed around GBP 1.5 million from the owner of the San Diego Padres baseball team, Jennifer Moores. He plans to sell his shoes at GBP 225 per pair.

Apparently there is nothing else like it on the market place and the shoes are destined for success. Especially since Mellon has enlisted the expertise of the Italian factory that produces the classy Prada and Gucci footwear. He has also brought on board the former director of Gucci, as well as members of the Reebok team and shoe designer Patrick Cox.

Tamara Mellon, who spotted the Jimmy Choo potential while she was working at Vogue magazine, was the brain behind the PR stunt of giving away a free pair of the at the Oscars. It got people talking immediately. Her husband plans on being just as successful with his shoes as well as rainwear, gloves and briefcases.