D&G search for Europe's most creative young people

Italian designers Domenico Dolce and Stefano Gabbana are out to find Europe's most creative young people with their new D&G Award, named after the designers' younger line. Participants in the first edition hail from various European universities and are competing to win a chance to create a TV spot for the next D&G Time commercial.

Students must present a concept, treatment and storyboard to judges Dolce and Gabbana. The designers will select a winner at the end of next month. In July, that person will go on to film the ad, which is set to run on European stations in the fall. The designers said this is the first of what should become an annual event, adding that it will traverse all elements of a fashion brand, not just advertising.