Eloquii opens its sixth store in NYC's Soho neighborhood

While retailers including Lord & Taylor and Calvin Klein are fleeing Fifth Avenue, New York's downtown shopping district of Soho seems to be thriving. Eloquii has officially opened a store in Soho following a successful pop-up in the space for the holiday season throughout December 2018.

The new Soho location is the sixth physical store and first permanent in New York for the trend-driven retailer for women's sizing 14 through 28. Its existing stores are located in Chicago, Detroit, Houston, Miami and Pentagon City, VA.

"This is such an exciting moment for the brand as NYC is an important market to our shopper," said Mariah Chase, CEO of Eloquii, in a statement. "We are here today because of the amazing love and support from our customers. This new location will offer our customer another destination that's dedicated just to her."

Eloquii has been busy collaborating with a wide roster of brands such as Cosabella, Priscilla Ono and Jason Wu to help bring its size inclusive offerings to a larger market of consumers. Its new NYC location boasts an array of consumer-facing features to provide a seamless customer experience.

The brand will offer its signature complimentary personal styling program in the store, which allows shoppers to sign up for one-on-one or group styling sessions with trend and fit experts. And the Soho location will be the first to offer an on-site technical designer to work closely with shoppers and advise on the brand's expert fit technique, in real-time.