Frasers introduces AI shopping assistant to elevate online experience
Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...
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