H&M to open Regent Street store

H&M are in negotiations to open their biggest UK store yet on London's Regent Street. The Swedish fashion chain is in talks with the Dickins & Jones site to take space in part of the 275,000 sq ft department store. Dickins & Jones is to be transformed into three separate retail units across three floors.

H&M's previous attempts to enter the street had been thwarted by The Crown Estate, which owns large parts of Regent Street. The profile of Regent Street - as was said at the time - was to be different from Oxford Street with original retail concepts and more up-market stores than the high street. House of Fraser will trade from the Dickins & Jones store until January.