Home In Helsinki

Thoughts about Helsinki may conjure associations of Santa Clause and wooden furniture, but there has been some major fashion talent brewing in the mist of Scandinavian nostalgia in a city that has retained its small-town feel. So, too, its fashion brings a sense home and the familiar.

While there may be no high-rise buildings in Helsinki, rising high is Nanso, a Finnish brand founded in 1921. Originally a dyeing company, they moved on to manufacture underwear, knitwear, and today produce some of the most glorious prints and designs for men and women to come from Scandinavia.

Ultra luxury-feeling nightwear, comfortable casuals and daywear are made with the most vibrant and fresh prints. Their take on luxury is wearing clothes suitable for a variety of different life situations, from relaxing at home to travelling abroad.

Inspiration for next season is the tennis culture of the 80s. The fresh outdoor life and feelings of drowsy afternoons are found in the beautiful prints and cottons in black with red and white, lime green with raspberry red and white.

Soon to be added to your staple wardrobe as a favourite garment.