In Picture: Olympic Games 2016 sportswear
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The fashion and sporting goods companies which are sponsoring a uniform for an Olympic Team this summer certainly have the Midas touch: the media attention around the event is huge. In the run up to the Summer Olympics kicking off on August 5 in Rio de Janeiro, the competing teams Olympic uniforms have been revealed. Watch the designs which have already been revealed by the likes of Stella McCartney, Ralph Lauren, Lacoste and H&M.
Christian Louboutin for Cuba
Cuba is hip, and not just as a tourist destination. And that makes the country also more interesting for sponsors. The Cuban athletes will probably look the most glamorous comparing to all teams. In collaboration with the French online provider SportyHenri.com shoe designer Christian Louboutin equips the Cuban delegation. They provide the equipment for the formal occasion off the sporting competitions. A particular challenge for Louboutin: the custom-made shoes for wrestler Mijaín López Núñez. He has shoe size EU 51.5.
Photo: Christian Louboutin
H&M for the Swedish Olympic and Paralympic Team
The Swedish athletes of the Olympic Team will be dressed once more by H&M. In 2013, H&M signed a four-year contract with the Swedish Olympic Committee, which stated that H&M not only provides the clothing for the opening and closing ceremonies, but also for training and leisure time in the Olympic village.
Fashion retailer H&M recently unveiled the first looks for its new technical high-fashion sports collection, For Every Victory, which has been developed in collaboration with the Swedish Olympic team. The For Every Victory collection is set to launch on July 21, with prices ranging from 3.99 pounds for a headband to 29.99 pounds for the leggings, and 39.99 for the jackets.
Photo’s: H&M
Stella McCartney X Adidas presents the outfits of the British Olympic Team
It is also not Stella McCartney's first time round designing an Olympic outfit. Two years ago, the British designer also designed the British teams uniforms in collaboration with Adidas. This resulted in about 590 items for 900 athletes.
Photo’s: Adidas
Polo Ralph Lauren for the US Olympic and Paralympic team
Just as in 2012, the... the American fashion designer Ralph Lauren presented the US team's outfits in the national American colors navy, red and white. The outfits will be worn during the closing ceremony of the Games.
Lacoste for team France
Team France will present itself in clean sportswear and matching shoes from Lacoste. The characteristic pique polo shirts will not be missing from this collection either. The French athletes are set towear their outfits during the opening and closing ceremony, on the winner’s podium and in the Olympic village, where participating athletes are accommodated.
SuitSupply and Asics for the Dutch Team
Sports brand Asics showcased the new outfits for the competing Dutch Olympic athletes. The clothing range was designed for the Dutch Olympic and Paralympic Team. The package includes 30 different items of clothing and various accessories, and footwear, together totalling 41 items. There is even a bikini and swimsuit added to the collection as well as a bath towel, since there is a private beach in the Olympic village.
SuitSupply is the official clothing supplier for team NL
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Photos: Asics
From August 5 till August 21 2016, more than 10.000 athletes will compete in Brazil for 306 medals. It will be the 28th edition of the Summer Olympics, which were held for the first time in 1896. The clock counts down: