Infographic - Will TK Maxx's return to the Benelux be a top or flop?
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Best known for its deeply discounted designer label products and home furnishing, which sell at 20 percent to 60 percent under the recommended retail price, TK Maxx has managed to maintain consumer appeal over the years, which has allowed its parent company TJX Companies to hold a strong position within the global off-price retailing market. Now the discount retailer behind the motto 'Big Labels, Small Prices,' hopes to make its big comeback in the Benelux this week, following its devastating exiting after suffering irreparable losses early 2000s.
But what are the chances of the retailer's success in the Dutch market this time round? Will TK Maxx be a big success in the Benelux this time round, or will it leave with its tail between its legs once more? FashionUnited takes a closer look at TJX’s growth in the US and Europe to see what its chances are winning over local shoppers 15 years after hasty exit.
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