Lee To Launch Young Fashion Range

Denim brand Lee is to launch a jeans range aimed at the young fashion market. Called X-Line, the mass market collection features exaggerated heritage details and will have a pan-European launch for UK stores in March. Naomi May, Lee's UK marketing manager, said: "Lee has always focused on fit, fabric and finish, but with X-Line we are also concentrating on the features."

Details include an oversized "Lazy S" embroidery on back pockets, larger leather patch on the rear of the waistband, vintage -style donut buttons and greet rivets. X-Line follows a similar design ethic as Levi's Type 1, which was launched at the beginning of 2003. Type 1 also accentuates heritage details, such as the Levi's arched stitching on the back pockets.Lee is currently stocked by 300 UK accounts and X-Line is Lee's fifth sub-range, joining Originals, 101 Unionalls, and Lee's core denim range of five-pocket jeans.