Lily Allen launches New Look range

Lily Allen is the latest celebrity joining the designer ranks of fashion collaborations. The Myspace pop queen has launched a range for New Look featuring her prom-style dresses, footwear and jewellery.

At a shopping preview invited guests were snapping up Allen's dresses and graffiti-print, strapless, bubble-hem dress. Further strong sellers were a red, ruffled, prom dress in a floral print, a strapless, ruffled, chiffon dress and a floor-length sundress with her song titles embroidered onto it.

Merchandising director, Vicki Watkin told WGSN: "Lily speaks to our kind of girl and her collection is very young at heart - it has a realness about it that people associate with Lily. Her website created lots of interest and we expect the range to do very well indeed."