- Kristopher Fraser |
On Thursday Tom Ford announced that he will be presenting his men's and women's collections in NYC during New York Fashion Week on February 18. Ford has done presentations at his London headquarters in the past, but this is the first time he has opted to show both his men's and women's collections in New York.
Originally, the designer planned to show his men's collection at London in a runway show format. Fall 2016 marks the first time that he has shown both his men's and women's collections in the United States. Instead of the show being a major runway show or a grand scale presentation, Ford will be presenting his collection in two small one-on-one meetings with press and buyers.
Tom Ford returning to NYC for runway show
Ford is working on expanding his eponymous label's presence in the American market. This year, retail flagship stores will open in Houston and Miami. An Atlanta flagship is expected to open in February 2016.
The designer is known for switching up the formats for presenting his new collections. His spring/summer 2016 collection was presented via a music video featuring Lady Gaga.
Ford told WWD "Next season, it feels right to return to a format that is intimate and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.”The designer originally came to fame for his tenure as creative director of Gucci where he completely turned around sales. He also served as creative director of YSL. In 2006, Ford launched the Tom Ford label. He would later go on to win the CFDA award for menswear designer of the year.