- Huw Hughes |
With the ever-increasing role of social media in the fashion and retail industry, companies are ramping up their online presence in a bid to attract and engage an online following. Dr Martens is at the forefront of this social media drive, with a new study revealing that the british footwear brand beat its rivals to be crowned the best Instagram account in UK retail.
The study, conducted by e-commerce research marketing company Red Hot Penny, compared the social media accounts of 110 UK high street retailers, taking into account their follower numbers, average number of post engagements and profile engagement rate, before combining the results to create an overall score.
Dr Martens was closely followed by Guess, Urban Outfitters, Timberland, Hollister Co., and LuLuLemon, who took the next five spots on the list.
The UK high street labels that took the first five places in the combined scores of their Twitter, Facebook, and Instagram accounts were Nike, Adidas, LuLuLemon, Dr Martens, and Urban Outfitters.
Photo credit: Red Hot Penny/ Facebook, Dr Martens