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Dr Martens named king of Instagram in UK retail

By Huw Hughes

11 Oct 2018

Dr Martens has been crowned the best Instagram account in UK retail, according to a new study.

The study, conducted by e-commerce research marketing company Red Hot Penny, compared the social media accounts of 110 UK high street retailers, taking into account their follower numbers, average number of post engagements and profile engagement rate, before combining the results to create an overall score.

Dr Martens was closely followed by Guess, Urban Outfitters, Timberland, Hollister Co, and LuLuLemon, which took the next five spots on the list.

Photo credit: Dr Martens, Facebook