Facial recognition at Ruti captures new retail landscape

Manhattan’s changing Nolita neighborhood is packed with independent boutiques and specialty retailers, and Prince Street, its prime retail real estate thoroughfare, is almost unrecognizable compared to how it looked even five years ago. Brands such as Credo, Naadam, Amour Vert, Everlane, line the street, broadcasting on sandwich boards and from windows their claims of clean beauty, sustainable knitwear, biodegradable packaging, radical transparency. Only the tiny shop selling pizza by the slice, which attracts lines around the block, seems to have withstood the changing ethicality and up-to-the-minute strategies associated with modern retail.