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Is China altering the future shopping experience?

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Is China altering the future shopping experience?

By FashionUnited

15 Jan 2020

"China is a huge laboratory for innovation," says retail expert Angela Wang, "and in this laboratory everything found on the phones of the people instead." Five hundred million Chinese consumers - the equivalent along the total population of the United States, Britain and Germany - buy regularly on mobile platforms, even in stationary shops. What do these changes mean for the future of shopping?