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Video: How Patagonia turned a vest into a billion-dollar brand

By FashionUnited

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Video

In this video, CNBC Make It explains how Patagonia turned its iconic fleece vest into a billion-dollar brand and the brand’s anti-consumption philosophy.

Watch the video below.

Video: Patagonia via YouTube

Photo credit: Patagonia, Facebook

CNBC Make It
Patagonia
Sustainable Fashion