Video: Tommy Hilfiger fall 2026 campaign spotlights star-studded new york cast

Tommy Hilfiger has unveiled its Fall 2026 campaign, setting the narrative inside New York City’s historic Plaza Hotel with NFL star Travis Kelce taking on the role of guest in residence. The multi-industry visual campaign focuses on spontaneous city encounters, bringing together a high-profile ensemble cast that includes global ambassador JISOO, supermodel Gigi Hadid, tennis pro Frances Tiafoe, DJ Peggy Gou, and NBA legend Carmelo Anthony.

Designed to highlight the intersection of fashion, art, music, and athletics, the creative direction centers around the brand’s core product line, "Tommy Icons." The collection updates traditional American prep essentials—including oxford button-downs, classic polo shirts, heavy cable-knit sweaters, and rugby shirts—by incorporating premium textures, refined craftsmanship, and a tailored New York aesthetic aimed at modernizing heritage sportswear.