Bonnie Takhar, former CEO of Charlotte Olympia, talks about how the idea for its e-commerce platform LetsBab was created ten years ago. LetsBab was launched earlier this year in the UK and the US. Via the app you can recommend your fashion, beauty and lifestyle products to friends and family. You can share a product via sms, e-mail or social meida channels. If they buy a product, you get 5 percent commission, that you can use on your to a bank account or to donate to a charity. "You doesn't need to have followers or likes on social media," says Takhar. the Web Summit.

Democratising influencer marketing from Web Summit on Vimeo.

Video: Web Summit talk 'Democratising influencer marketing' via Vimeo.

 

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