Itsperfect launches strategic partnership with Armira to accelerate international growth

Itsperfect, the market leader for Enterprise Resource Planning (“ERP”) software for the fashion industry in the Netherlands, with an established footprint across Germany, Belgium and the UK, is pleased to announce the launch of a strategic partnership with Armira, a leading European investment holding specialising in partnerships with entrepreneur-led and family-owned hidden champions with a long-term horizon. As a result of this collaboration, Itsperfect now seeks to drive and develop its next phase of growth, further strengthening its international presence with a particular focus on the German market.

The vision to build on Itsperfect's growing international presence and bring its sector-leading fashion ERP platform to a wider range of fashion and lifestyle brands across Europe has been a top priority for Co-Founder Stefan Methorst. In close collaboration with Armira, Itsperfect is now well positioned to accelerate and build upon the strong growth achieved in recent years with Germany as the primary focus.

Itsperfect and Armira: a partnership for future growth

Itsperfect is headquartered in Baarn and is the market leader in the Netherlands for ERP software purpose-built for operations in the fashion industry, with customers across Germany, Belgium and the UK. Founded in 2013, the company has grown to be the platform of choice for fashion and lifestyle brands looking to run their business ranging from product development through to wholesale, retail and logistics via a single, integrated platform. This exciting partnership presents as a logical next step in the growth strategy for Itsperfect. The company will now look to deliver continued organic growth, extended internationalisation strategies as well as building out the organisation structure to support these objectives.

Accelerating international growth with Germany as key market

In the strategy to strengthen its international presence, the German market will play a key role for Itsperfect, deepening its presence in the geography where it already has an established and growing customer base. Itsperfect will now benefit from the vast expertise and extensive network that Armira brings to this new partnership. The strategic goal for Itsperfect is to achieve the same market-leading position in Germany mirroring its results to date in the Netherlands.

Strategic Outlook

Moving forward, Itsperfect will continue to be led by Co-Founder and Chief Executive Officer Stefan Methorst. Methorst will be supported by the existing impressive team in place with the same relentless focus on driving product innovation and customer satisfaction that has defined the company’s successes since 2013.

Shared values and expertise as the foundation for the partnership

Armira is backed by a broad base of entrepreneurs, entrepreneurial families, and long-term oriented investors who share a similar mindset and values mirroring those of Itsperfect. Armira has vast experience in supporting founder-led businesses for expansion and with internationalisation strategies across Germany including expertise that will directly align to further assist Itsperfect as it deepens its presence in the market locally.

Stefan Methorst, Co-Founder and Chief Executive Officer at Itsperfect, commented: “Germany is one of our most important markets outside the Netherlands and we have already built strong customer relationships there. Together with Armira, we are now well positioned to scale and establish Itsperfect as the go-to software choice for fashion and lifestyle brand operations in Germany. In addition, our shared values of trust, long-term mindset and a genuine commitment to our customer base were central to selecting Armira as the partner of choice.”