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Liquitex Launches World First Recycled Waste2Wear Art Canvas

PRESS RELEASE
By Press Club

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Business
Image: Waste2Wear

After months of R&D, Waste2Wear is proud to announce a collaboration with Liquitex to deliver the first ever sustainable art canvasses. Innovation is at the core of Waste2Wear – as a pioneer in turning plastic waste into fabrics, finished garments and other textile goods, this launch is a positive development for the art world.

Liquitex believes in empowering community, innovating products and packaging, and integrating sustainability into their business practices. The launch of Liquitex Recycled Canvas with Waste2Wear is a major first step in delivering a product range with sustainability at its heart. These canvasses function and perform the way a traditional canvas does, but with the added benefit of reducing impact on the environment. The product range features canvas cloth made from 100% recycled plastic bottles, fastened on a FSC certified frame. Ideal for acrylics or oils, it’s available in a choice of 20 stretched canvas sizes or an un-primed canvas roll. The Waste2Wear blockchain transparency to deliver 100% traceable and sustainable textiles was an important deciding factor in choosing a trustworthy partner to deliver the best.

Christina Yoder, Senior Global Brand Manager for Liquitex said: “We want to do whatever we can to create a world that’s full of possibilities for future generations of artists to thrive. Partnering with Waster2Wear meant we could create a product that allowed artists to create with confidence while reducing their impact on the environment.”

Monique Maissan, CEO and founder of Waste2Wear added: “As pioneers in recycling plastic into textile products, we are always delighted to help our clients produce responsibly and reach this SDG. Our core business delivers recycled fabrics, bags and garments. Over the years we have developed recycled fabrics for upholstery, underflooring, plush toys and curtains always covered by our blockchain traceability. Entering the art market is an exciting new development for Waste2Wear and Liquitex.”

Sustainability
Waste2Wear