Norrøna joins Fashion for Good

Lysaker - Norrøna is the latest fashion brand to join Fashion for Good, the global initiative to support innovations with the aim to transform the fashion industry towards a circular model.

Norrøna is driven to innovation through sustainable development, creating a perfect collaboration opportunity with Fashion for Good. “This global initiative to jointly transform textiles into a less intrusive industry through a non-profit partnership with other leading corporate partners was a perfect fit for us”, says director of innovation and sustainability at Norrøna, Brad Boren.

Norrøna is committed to helping new innovative and sustainable start-ups and to create a positive change that will benefit both consumers and our environment. As Norrøna does 95% of development in-house, it makes perfect sense to help provide feedback and guidance to those innovative start-ups.

“With Norrøna as an affiliate partner in our portfolio, we gain a solution driven and agile partner who has demonstrated deep committed to implementing sustainable innovations. Moreover, their in- house development approach and experience in responsible production is of great value for Fashion for Good and our ecosystem,” says Katrin Ley, Managing Director of Fashion for Good.

About Norrøna Norrøna is a Norwegian outdoor company that continuously push the boundaries of functional product design to offer premium quality gear for any adventure. Our vision is to welcome more people to nature by making the greatest outdoor products with sustainability as an essential foundation throughout the entire value chain. Every year we donate 1% of our total revenue to causes and organizations working on sustainability and environmentally friendly initiatives.

About Fashion for Good Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non- profit organisations, innovators and funders united in their shared ambition.

At the core of Fashion for Good is our innovation platform. Through our Fashion for Good- Plug and Play Accelerator we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund will catalyse access to finance to shift at scale to more sustainable production methods.

Fashion for Good also acts as a convener for change. On October 5th the Fashion for Good Experience has opened: the world’s first interactive tech museum dedicated to sustainable fashion innovation. In its hub in Amsterdam, Fashion for Good also houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide about cradle-to-cradle clothing.

Fashion for Good’s programmes are supported by founding partner C&A Foundation and corporate partners adidas, C&A, BESTSELLER, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target and Zalando.