OLYMP Signature collection features a refined premium image
OLYMP Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is refining the brand identity of its exclusive OLYMP Signature collection. The redesigned product logo emphasises the brand’s high quality standards and gives this premium line an even more distinct identity under OLYMP’s umbrella. OLYMP is internationally renowned for high-quality menswear and is positioned in the upper mid- range market segment with its clothing products. With OLYMP Signature, the fashion brand has also been successfully established in the premium segment of high-quality menswear for many years.
OLYMP Signature combines outstanding fabric quality with precision craftsmanship and a distinct attention to detail. Among the numerous quality features that epitomise the highest standards of craftsmanship are high-quality two-ply fabrics, the finest handmade lap seams, removable collar stiffeners and mother-of-pearl buttons sewn on with a thread shank in Neapolitan tradition. Added to this is a meticulous individual sizing system, in which each shirt size is developed individually. This results in a fit that almost feels as if it were made to measure. OLYMP Signature shirts thus combine exceptional wearing comfort with timeless elegance and are unrivalled in the premium segment.
Heiko Ihben, OLYMP Managing Director for Brand, Product & Human Resources, explains: “OLYMP Signature stands for uncompromising quality and the highest level of craftsmanship in its production. With the new product logo, we are expressing this premium standard even more clearly. Designed as a distinctive signature, the product name gives the collection a more personal touch and makes its unique identity apparent straightaway. The elegance, excellence and individuality it embodies are values that have always characterised OLYMP Signature and which fans of our brand associate with the collection.”
Since its launch in 2017, OLYMP Signature has been steadily gaining prominence both in upmarket national and international fashion retail and amongst quality-conscious customers. Today, the range extends far beyond classic business shirts and includes, amongst other things, high-quality linen and jersey shirts, overshirts, fine knitwear, as well as polo shirts and T-shirts. The premium line is complemented by selected accessories such as ties, bow ties and pocket squares.
OLYMP Signature is thus consistently evolving into a modern fashion collection for upmarket office wear and style-conscious men. This new brand identity reinforces OLYMP Signature’s distinctiveness within the OLYMP brand universe and will highlight the premium line’s unique character even more clearly in future.
Today, OLYMP is not just the market leader in the shirt segment in Germany, but also one of Europe’s leading shirt brands, with a brand presence in over 40 countries. In addition to Germany, its most important markets include the Netherlands, Austria, Switzerland, Belgium and France.