+++Opening Gallery Düsseldorf // Modest Fashion // Trends // Showroom+++

“Represented in the ‘Alte Schmiedehallen’, the heart of Gallery, is a premium product world with around 450 labels from 20 countries, which will be rounded off by the SHOWROOM CONCEPT with approx. 350 labels from around 15 countries. In this most impressive hall of the Areal Böhler with its unique gallery-like vibe, selected brands are being showcased from the segments Avantgarde & Design, Evening & Occasion and Contemporary with the matching accessories and shoes.”

Ulrike Kähler, Project Director and Managing Director of Igedo

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MODEST FASHION

Successful collections with a USP, such as those by internationally renowned Turkish designer Ümit Ünal, have long since been using Gallery as an order platform on which to present their cosmopolitan Western styles in the Avantgarde & Design segment. For the first time, Gallery is now launching a brand-new segment that is now incorporating a whole new aspect: MODEST FASHION. A global trend for quite some time now – and one that isn’t only being worn by women with a religious background. One of the leading brands with Western roots is Mizaan, whose name means ‘balance’ in Arabic. Designer Meriem Lebdiri, who was born in Algeria, is a pioneer in Germany: with her modern yet modest fashions, she is building bridges and creating a sense of community in a diversified society. She is supported by her sister Selma Lebdiri. The label’s collections are proving popular all around the world: whether at the Modest Fashion Week in Dubai or at fashion shows in London and Washington D.C.

“This year, Gallery will also be serving the MODEST FASHION segment for the first time. The international movement of women who are consciously showing less flesh is now arriving in Düsseldorf with the Mizaan brand. The Mannheim-based fashion label appeals in particular to women aged between 30 and 45, who like to express their personality and strength through their style. Designer Meriem Lebdiri is shaking up the fashion industry’s standards by designing fashion that includes all women – regardless of their background or their beliefs. With this year’s distinction by the German government’s Cultural and Creative Pilots, Mizaan is taking “the next step in increasing public awareness as a brand that is making a difference,” according to a direct statement by Mizaan.

New additions to the panels and accompanying line-up of events

“It is very important to us that we mix commerce with culture and high standards,” says Ulrike Kähler. In the ‘Alte Schmiedehallen’ in particular, there will be a focus on fashion niches with a sociological approach. Professional visitors can expect a lot more than a mere conglomerate of fashion brands, but also plenty of substantiated information. And this also applies to the panels, which are highly recommended and offer important formats, trend presentations and discussions on various industry and fashion topics. Informative services are available to visitors free of charge and offer additional information, as well as social meeting points.

International Fashion Trade Show SHOWROOM CONCEPT
26. – 28. Januar 2019 25. – 29. Januar 2019