SUPERGA AND A HOST OF BUYERS’ FAVOURITES FLOCK TO MODA

As the season’s key meeting place for mainstream fashion, MODA in February will wow buyers with an array of sought-after footwear and accessories brands including the UK launch of the AW19 Alexa Chung collection for Superga.

Delivering a high quality and cost-effective platform for mid-market brands and a commercially viable and convenient buying environment for retailers across the UK and Ireland, MODA brings together over 1,200 collections under one roof at the NEC Birmingham from brands including: Geox, Loake, Birkenstock, Chatham, Fly London, Steptronic, Rieker, Hotter, Bugatti, Lunar, Alpe, Suzie Blue, Zohara (bags), Gabys, Tilley & Grace, Suzanne Bettley, Max & Ellie, Tempest Designs, Whiteley Fischer Hats, and Pineapple Island.

Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanised rubber soles. It was here, in Turin, Italy, that the Classic Superga 2750 style was born. The 2750 became established as “the People's Shoe of Italy”, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles. Taking you from the city to the beach, from the office to the bar, the stylish and comfortable Superga shoe has no boundaries and is a wardrobe staple. Over the years, the world’s most influential designers and names have reinterpreted the 2750 style with exclusive collaborations. For AW19, Superga will launch its new collection with Alexa Chung, as well as a host of new colours, animal prints, fluoro colourways, sport luxe trainers for women, and corduroy and military styles for men.

Sarah Watkinson-Yull started Yull in 2011 whilst at university in London. Yull received funding from the Prince's Trust to set up manufacturing for high heels in the UK and is one of the only independent shoe brands manufacturing high heels in Britain. Boasting city chic mid-heels, cocktail bar ready stilettos, weekend getaway boots, high, long and short, Yull offers unique classic designs with a twist and stands out from the crowd but also stands the test of time.

DB Shoes is a British company which was established in 1920 and is the longest established polyurethane injection moulding shoe factory in the world specialising in making wide and deep fitting shoes which are both stylish in appearance whilst offering the ultimate in comfort and fit. Most styles have removable insoles to allow for increased depth or to allow the insertion of orthotic devices.

London Brogues is a UK family business creating affordable, high-quality leather shoes and boots for men in a variety of colours and styles. The smart and casual footwear embodies sophistication and brings true British style to life.

With fifty years of boot making experience, Northwest Territory resides in the iconic shoe town of Northampton. Well-constructed, durable and stylish Northwest Territory footwear is the ideal companion for weekend adventures.

After 30 years since their initial launch, the iconic pod shoes are back under the Pod Heritage name for a full retro revival. The original designs have been taken straight out of the Pod archive and with a little creative direction from the original designer, the collection has most definitely held onto its '76 soul.

Tilley and Grace return with lots of exciting new accessories as well as their best-selling 30% cashmere Georgia Pashmina in new colourway, the Tilley Poncho and a fabulous new Kim necklace in silver which has matching earrings.

Mark James Snoxell & Graham Gwyther are British designers and manufacturers of occasion hats & fascinators, produced under the brand name Snoxell. Collections blend a high-end model look with a wearable edge.

Suzie Blue are a family-run company with a long history of importing from both India & Indonesia using ethically and sustainably sourced materials and local artisans. Working directly with all of their producers they create a selection of fashion jewellery, .925 silver jewellery and seasonal accessories including cotton kaftans, scarves, heavyweight ponchos, and wraps. Most designs are made by hand, right down to base components, which are hand- sanded and painted before being assembled into bracelets and necklaces.

During MODA, taking place on the 17th – 19th February 2019 at the Birmingham NEC, the catwalk shows will inspire and bring to life the collections on a variety of body shapes, while the retail-focused content programme will look at how retailers can do more to serve the increasingly affluent Elastic Generation demographic.

Visit www.moda-uk.co.uk for further information and highlights from the latest show.