A small step for SEEK. A giant leap for Berlin

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition.

The calendar

SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to take place from the 1st until the 4th of July. The 8th edition of the 202030 - The Berlin Fashion Summit will inform, inform and animate on the same days as SEEK.

Maren Wiebus, SEEK's event- and creative director, summarises: “The diverse events and the broad program makes Berlin a very unique fashion capital. Show and business, inspiration and content - only here, we are developing a common and realistic visions of a better looking future and constructively shaping the presence of our industry.”

Collaboration rather than competition.

Since SEEK’s premier in 2009, the platform itself as well as its community stands and lives for open communication and productive collaboration. Top priority is to offer the best possible service. Premise is and will always be to make the lives and jobs of exhibitors, buyers, members of the press and visitors as simple, effective and productive as possible.

More is more.

The industry asks for a joint platform, bringing together distribution, networking and sales as well as entertainment, shows and inspiration - and all of that in Berlin.

The past few days we have had productive and most importantly very friendly conversations. The result: Your (the industry’s) wish is our command - for the first time Berlin Fashion Week, UNION showroom, 202030 - The Berlin Fashion Summit, THE JUNCTION and SEEK will take place at the same time. Together we want to activate: brands, stores and the city.

We are very much looking forward to a joint, successful summer edition. SEEK and the Kühlhaus Berlin are and will be the base of Berlin as a fashion location. Many of our international UNION stores and buyers have asked us explicitly to adapt UNION’s and SEEK’s dates. Amicably and united!

At times when the fashion industry is facing challenges, every event and player has to do one’s bit. Berlin Fashion Week is not just a platform for creative elaboration, but also a relevant window into the future of the industry. We are looking forward to share a date and to commonly present the diversity, innovation and sustainability of the German fashion industry.

The 202030 Summit creates a space for all to actively participate, and learn about innovative topics. Both SEEK and 202030 - The Berlin Fashion Summit draw key players into proximity, where new relationships and collaborations can spark. Our partnership drives positive industry transformation by presenting circularity, inclusivity, and cultural regeneration as central themes in our industry's future vision.