SCOOP x PURE REVEALS ROCOCO-INSPIRED CREATIVE CAMPAIGN FOR AW22

Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from Tuesday 8th – Thursday 10th February, is delighted to reveal its new campaign for the AW22 show. Continuing its flamboyant and colourful creative designs this season’s show campaign is a very cheeky and rococo take on love, fantasy, fun and style.

Perhaps the most rebellious of design styles, the rococo-inspired creative references the exceptionally ornamental and theatrical ‘style without rules’ period and will be emblazoned across the show interior as well as on social media, posters, and the stunning Scoop x Pure wool and silk scarves.

Under the creative direction of Karen Radley, founder and MD of the UK’s leading premium contemporary womenswear show Scoop, Scoop x Pure is set to showcase the most exciting Autumn/Winter 2022 collections from the best in show designers and labels across the Scoop and Pure London rosters, bringing together the very best premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park and new faces including Way Out, Lam, Blanka Pukara, Mou, Norr Copenhagen and so many more.

Karen Radley says: “The design team at Ratti S.p.A. Como and I have so much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements. It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.”

Visit www.scoop-international.com and www.purelondon.com for more information.

For further press information or images contact: Philippa Suitters at Good Results philippas@goodresults.co.uk

About Scoop:

Scoop is renowned internationally for its exclusive presentation and expertly curated edit of fashion designers and labels from the UK and the rest of the world, many of whom select the show as their launch pad. The contemporary designer womenswear trade show launched in 2011. Karen Radley, Founder and Managing Director of Scoop, has had an extensive and multi-faceted career in the fashion industry spanning the manufacturing, retail and design sectors, and personally curates the show to ensure exclusivity remains at its heart. Recognised by designers, fashion buyers and industry experts as the UK’s leading fashion trade show, Scoop is an exclusive edit of sought-after fashion collections and emerging international designers, many of whom select Scoop as their only trade platform. With an impressive line-up of the finest premium collections, Scoop is famed for its unique aesthetic. Carefully curating over 250 designer labels around outstanding works of contemporary art, Scoop offers visitors a unique and bespoke buying environment to discover a host of the new season collections. Welcoming premium independents and department stores from across the globe, visitors to Scoop have included Harrods, Fortnum & Mason, Bergdorf Goodman, Galeries Lafayette, Fenwick, Brown Thomas, John Lewis, Voisins, Harvey Nichols, La Rinascente, Selfridges, Neiman Marcus, Beymen, Penelope, Printemps and Le Bon Marche, as well as independent boutiques such as Bernard’s, Aria, Found, Iris, Jules B, and Courtyard. Scoop is a Hyve Group plc event.

About Pure:

Much more than just a fashion trade show, Pure London brings together the brightest minds in the industry to showcase the best of the season’s collections. Providing a global platform for over 1,3000 womenswear, menswear and childrenswear collections, Pure London is the central hub for brands and designers to meet with top suppliers across the world. Pure London is a Hyve Group plc event.

About Hyve Group plc:

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. Where business is personal, where meetings move markets and where today’s leaders inspire tomorrow’s.