The most exciting events of Berlin brands and stores at a glance - your fashion week experience!

This year, as part of the Berlin Fashion Week, the focus is once again on one thing - making Berlin fashion tangible. Because Berlin with all its facets is best understood when you meet the creative talents and designers who shape and shape the city. Diversity, innovative collections, sustainable and alternative philosophies, being different - that's what Berlin stands for. The STUDIO2RETAIL initiative represents exactly that and was created to let fashion enthusiasts participate with a unique concept.

With STUDIO2RETAILEveryone can now be part of the Berlin Fashion Week for the fourth time, regardless of whether they work in the fashion industry or are simply enthusiastic about fashion. The initiative is being implemented by the Fashion Council Germany, on behalf of the Berlin Senate Department for Economics, Energy and Business, in order to strengthen Berlin as a fashion location in Germany and to bring sustainable fashion closer to end consumers.

Whether real Berliners, newcomers or just temporary visitors - there is always something new to discover in Berlin! This also applies to the fashion retail trade in Berlin. The capital is known for its diverse, sustainable and unique stores, studios and labels - and STUDIO2RETAIL brings them closer to all visitors.

In the STUDIO2RETAIL networkall participating brands and stores are listed that are organizing exciting events and innovative pop-ups during the Fashion Week. Here you can get a taste of Fashion Week air. Among others, Avenir, PLATTE.Berlin, STUDIO183 and DER BERLINER SALON will be there. Goodies such as discounts, gifts, free drinks and music await those interested in fashion. More information is available on the STUDIO2RETAIL website. Senator Stephan Schwarz:

"STUDIO2RETAIL is an excellent example of the uniqueness of Berlin as a fashion metropolis. Here, those interested in fashion can experience the creativity, innovative spirit and craftsmanship of the industry up close. For designers, store operators and creative professionals, the initiative offers a tailor-made opportunity for networking and presenting fashion , which also sets strong impulses for sustainability and inclusion. It's great that we were able to create this stage for our creative scene together, from which everyone benefits."

The official STUDIO2RETAIL event calendar offers an overview of all participating stores and brands and their events that they have planned during Berlin Fashion Week. All background information, addresses and times of all events that take place as part of STUDIO2RETAIL can be found there on a daily basis. In order not to miss anything, everyone can easily register for the newsletter on the STUDIO2RETAIL website and see all events and information at a glance on a daily basis.

Selected events at a glance:

DIVERSE IT! – A Trialogue in Fashion

The PLATTE is pleased to invite you to the DIVERSE IT - A Trialogue in Fashion - program as part of the Berlin Fashion Week. Five Berlin designers, together with 5 selected talents, face the challenge of designing a diverse and needs-oriented look. A fashion installation and video streaming can be expected.

Date & time: Tuesday, January 17th, 2023 – January 21st, 2023, 1:00 p.m. – 7:00 p.m. Location: PLATTE, Memhardstraße 8, 10178 Berlin

DER BERLINER SALON

On the occasion of Berlin Fashion Week, DER BERLINER SALON will take place on 17-18. January 2023. As the start of the Berlin Fashion Week, DER BERLINER SALON presents sustainable and quality-conscious labels from the fields of fashion and design. Since 2015, the centerpiece has been the group exhibition of local and national designers and manufacturers, industry experts as well as visitors and interested parties from the creative scene, business, press, purchasing and media, an exceptionally curated selection of the most relevant creative talents and brands in Germany showcase.

Date & time: Tuesday-Wednesday, 17.01.2023-18.01.2023, 12:00-18:00 Location: DER BERLINER SALON, Kantstraße 127, 10625 Berlin

Clothery x THE HUMAN TOUCH

The Clothery store concept is like a library for clothes. Members can borrow clothes from a curated selection, swap them as often as they like, wear them for as long as they like, and thus always have the right outfit at hand. In this way, sustainability can immediately move into every wardrobe.

Exclusively for Berlin Fashion Week, THE HUMAN TOUCH presents a performative insight into the manufacturing process of clothing in a live sewing session from 4 p.m. to 8 p.m. in the clothing shop - which at the same time maintains the artistic claim of creating exciting and unique works of art and heading for the street send.

Date & Time: Thursday, January 19, 2023, 4:00 p.m. to 8:00 p.m. Location: Vinted Store, Oranienstraße 44, 10969 Berlin