White and Private Label Expo returns to London in November
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The White and Private Label Expo will return to ExCeL London on 11 and 12 November 2026, with organisers expecting around 16,000 attendees. The event is aimed at retailers, brand owners and e-commerce sellers sourcing manufacturing partners, from low-minimum-order-quantity white label products to fully custom private label lines.
Organisers say the show comes as UK retailers and online sellers face pressure to compete on price without compromising on quality, citing heavier discounting of branded goods, rising costs and shoppers more willing to switch away from familiar names.
The show floor will host 300 white and private label manufacturers across several sectors, alongside a programme of around 100 seminars and keynote talks covering e-commerce, retail strategy, sourcing and logistics. The event is co-located with three other shows, Smart Retail Tech Expo, E-commerce, Packaging & Labelling, and Retail Supply Chain & Logistics Expo, with a single ticket granting access to all four.
The expo runs from 10am to 5pm on the Wednesday and 10am to 4pm on the Thursday at ExCeL London.