A Big Welcome to East 42nd

We are proud to announce the launch of our debut 19-piece collection, a blend of understated luxury, vibrancy and fun.

East 42nd has meticulously designed and created transitional pieces women will want to wear again and again.

East 42nd wants to be the first choice for women craving versatile pieces that suit all aspects of a busy life but still want clothes that celebrate their individuality.

We believe in being transparent and understand there is always room for improvement, but sustainability remains at the heart of East 42nd, and our commitments include:

• Designing smaller seasonal collections to minimise our carbon footprint.
• Mindful sourcing of materials; prioritising recycled, excess and unused textiles.
• Developing authentic relationships with our manufacturers and only working with ethical factories that promote fair and equal opportunities.

We believe we have created something special at East 42nd, and our mission is to nurture an engaged community who love our brand as much as we do.