ALPHA INDUSTRIES X LACOSTE COLLABORATION

This fall-winter 2019–20, Lacoste’s upscale sports lines will be waging a creative showdown with iconic out-erwear brands Pyrenex, Gloverall, K-Way®, Alpha Industries, and Tailor Toyo.

The result is a set of five jackets, parkas and smart overcoats infused with a unique craftsmanship.

Lacoste has always valued creativity and excellence in all its forms, and this season its new collaboration shines a light on five legendary outerwear labels. Called upon for their own particular characteristics that combine excellence, history and modernity, they were offered an opportunity to interpret the Lacoste wardrobe and revisit iconic pieces, each featuring a cobranded stripe blending the Lacoste logo with their own.

GLOVERALL highlighted its essential peacoat, an original design based on British naval officers’ uniforms, here in its mid-length version. With its monumental collar, its quintessentially Anglo style, and its thick Melton wool, this piece will act as a sheath for a confident allure, somewhere between tailored and casual. Proudly made in the United Kingdom since 1951, Gloverall displays its alliance with Lacoste inside the sleeve where the embroidered crocodile has elected to reside.

France’s favourite down jacket from PYRENEX, worn short and puffed up to the max, employs a unique blend of feathers and duck down. The family-owned business, established in 1859 in southwestern France, has revamped its major classic player with a sportswear twist. Available in night blue and Bismarck red, it sports a series of contrasting logotype-inscribed stripes that proudly display the union of both brands. Deliberately oversized, its proportions toy with the sense of scale and cradle the body in a comfortable strand of luxury.

K-WAY®’s raincoat, developed in 1965 by Léon-Claude Duhamel, has cosied up to the edge of sportswear, thanks to a design inspired by 1990s oversized hoodies. Zipped up to the chest, vibrant colour blocks will act as Marcel Proust’s proverbial madeleine to various generations of French aesthetes. More technical than ever, its waterproof, breathable material fits all styles and ages, even offering a kids’ version that’s up for all kinds of adventures.

Pyrenex’s Made-in-France quality, Gloverall’s old British classicism, mythical French brand K-Way®, Alpha Industries’ Mid-South military influences, and Tailor Toyo’s Japanese sophistication—these five brands have taken up the challenge to each reinvent one of their top-selling products alongside Lacoste’s creative team. Keeping close to their heritage, and spawned from the very heart of their respective ateliers, each label’s unique touch has instilled genuine expertise into unisex designs, while Lacoste’s DNA brought to the table a retro-classic sportswear aura.