American Trench launched Original Equipment
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American Trench launched Original Equipment (stylized as O.E.) on April 1st, 2022. The O.E. collection, which features unisex mesh shorts, short sleeve sweatshirts and snapback caps, is a new thought for American Trench. Their photoshoot in South Philadelphia’s FDR Park hammers home the collection’s tagline: In the ring or the arena. The clothes and the associated looks become an intriguing twist on what’s both past and present - the nexus between sportswear and workwear. There’s a graphic element multiplied by a nostalgia for what’s hard hitting, what’s heavy duty.
Normally we’d go on and on, but there’s no need to spell it out. It’s Original Equipment.
Origins: The gear comes from Philly, Detroit, LA, and Queens. Gritty cities at their core. Small factories that are in the fight. The clothes reflect that attitude.