Armedangels - Fall/ Winter 2023 collection

Concept

Today we face a burning earth. With weather extremes and temperatures setting new records every year. Our strategy to migitate these effects: create a more versatile collection that adapts to the seasons and changing weather patterns. Our mission is to forge a new path towards 1.5 degrees: a lifestyle or reducing our carbon footprint in actions big and small. It's not just our clothes but also other choices we make that can have a big impact: our food, mobility, the energy we consume. It's decisions like this that we make as consumers that not only benefit the planet but also contribute to out personal wellbeing and richness of life.

To see the world and this beautiful planet we call home as a place full of opportunities - to grow as a species but also give back to mother earth. We choose this mindset as our battle cry, to manifest the change we want in the world.

Yesterday's fictions are today's realities, and our visions today are the driving force of tomorrow.

Graphic/ Placement Prints

• A focused graphics package on t-shirts and sweatshirts, particularly important in men's wear.

• Elevating artworks into a contemporary graphic language in digital print as well as embroideries, using pixelated illustrations as a reference that we believe in as innovation to save our planet.

Allover prints and pattern work

• Growth in colour-block, stripes and a pattern work on jersey and sweats and knits.

• Logo allover prints, thermal camera prints, and new checks

Lightweight layering & sustainable fabric

Our collection provides pieces suitable for the end of summer through to the colder months. Pieces that can be layered up or down to adapt to the drastic changes in climate and offer longevity for seasons throughout the year.

Organic and recycled fibres, in tactile structures and textures are also beneficial from a sustainable angle, being biodegradable and continuing to reduce the amount of synthetic polymers being used especially.

Denim: Recycle fibers used in 80% of options versus 40% last year. Knitwear: Reduction in polyamides used from 41% last year to 11% this year. Vegan options make 58% of the total knitwear.

True better premium capsules

Small top tier premium capsules in categories of knits, outerwear, sweats and denim, to drive press, brand engagement and gain ump customers.

The beautiful future

Protect what we have - in our day to day life it can be easy to forget the beauty our planet has to offer and what is worth fighting for. As an inspiring outlook dreamy autumn utopian versions of different natural wonders of the world were created for our autumn 23 lookbook. These aren't necessarily the official "7", rather a curated and diverse collection of our favourites. Plus, one dystopian background is shown as a cautionary example.