BOGNER previews Fall/Winter 2026 collection "Into the White"

BOGNER has unveiled the theme for its Fall/Winter 2026 collection, "An Alpine Adventure – Into the White," setting the tone for a season built around freedom, movement and the energy of exploration.

From untouched snow to the city

The campaign draws on the contrast between fresh tracks through untouched snow and the dynamic pulse of the city, with BOGNER framing Winter 2026 through clear skies, crisp winter air and endless horizons. The brand describes the season as one of unforgettable moments, celebrating both the beauty of the season and the spirit of exploration that runs through it.

Performance meets elegance

The Fall/Winter collection combines performance and elegance with a modern, sophisticated approach. Luxurious materials, innovative craftsmanship and sporty silhouettes come together in looks described as refined, functional and effortlessly contemporary.

BOGNER has confirmed that the main campaign assets for the collection will be released at the beginning of October.