Bogner to remain outfitter of German alpine ski teams through 2030

Munich-based sportswear brand Bogner has extended its partnership with the German Ski Association (DSV) and will remain the official exclusive outfitter of Germany's national alpine ski teams through 2030. Alongside the extension, the brand presented the team collection for the 2026/27 season.

The collaboration between Bogner and the DSV spans more than seven decades. "Our partnership with the German Ski Association goes far beyond traditional sponsorship. For 74 years, we have been united by a shared passion for alpine skiing at the highest level, and we are thrilled to continue that journey in the future," said Arne Freundt, CEO of Bogner.

According to Freundt, the DSV is also an important source of inspiration for the brand, as working with the athletes feeds into collections that combine technical performance with an exclusive aesthetic. The highlight of the coming season is the 2027 FIS Alpine World Ski Championships in Crans-Montana.

New colour palette for the team collection

The 2026/27 DSV collection introduces a new colour combination, 'Light Sky' and 'Slate Green', pairing a light, airy blue with a muted, earthy green. Bogner says the palette is meant to bring together athletic energy, elegance and lifestyle appeal.

In total, 200 athletes, coaches and support staff will be outfitted. The range includes three-layer shell jackets with integrated lightweight down; ski jackets, down ski jackets and fleece jackets; down vests; one-piece suits; athlete and technician trousers; racing shorts; the race suit; base layers and a rain cape. Headwear, neck gaiters and a team sweater for indoor events complete the line-up.

All pieces can be combined with one another, creating a coordinated system for training, competition and official appearances.

Race suits tailored to each athlete

As in previous seasons, the race suits are individually tailored to each athlete. In downhill, super-G, giant slalom and slalom, they are designed to deliver a precise fit, freedom of movement and optimal aerodynamics.

Beyond the racecourse, Bogner says the collection reflects its approach to functional sportswear with an exclusive aesthetic, developed for performance as well as comfort.