Calvin Klein launches third chapter of 'Feel The Fit' campaign with Jung Kook of BTS

American fashion brand Calvin Klein, founded in New York in 1968, has unveiled the third chapter of its Fall 2026 'Feel The Fit' denim campaign, featuring global brand ambassador Jung Kook of South Korean group BTS. The campaign is built around the confidence that comes from a well-fitting pair of jeans, with Jung Kook bringing his own style and energy to Calvin Klein's denim.

"After working with Calvin Klein for so many years, I've come to appreciate how I feel every time I put on the brand's jeans," said Jung Kook. "There's something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun."

For Fall 2026, Calvin Klein introduces two new denim fits. The '90s Straight Jean' reworks a classic silhouette in washes ranging from deep indigo to warm mid-blue, styled with light autumn layers, while the 'Baggy Jean' offers an ultra-loose, oversized fit in a medium blue wash.