Copenhagen Meets London: END. x Samsøe Samsøe Unveil 24-Piece Capsule
British retailer END. and Danish fashion label Samsøe Samsøe have joined forces on an exclusive collection of 24 pieces spanning menswear, womenswear and unisex staples. The collection launches on October 9, 2026.
The collaboration is one of the first collections developed from start to finish under Samsøe Samsøe's newly appointed head of menswear, Liam Hodges, and its longer standing head of womenswear, Marly Roosen.
"From the first conversation, the Samsøe Samsøe team brought an energy that made this project a joy to work on," said Martin Wieczorek, chief product officer at END. "We pushed each other's boundaries across design and product and landed on something neither of us would have made alone; a shared wardrobe in the truest sense. It's an impactful capsule, and one I'm confident our customers will connect with immediately."
Classic signatures reworked
The collection reworks classic Samsøe Samsøe signatures through updated proportions and contemporary silhouettes. Knit, denim and leather form the basis of the range, which is presented in a dark neutral palette of monochromes, olive and plum.
The line-up ranges from relaxed tailoring and outerwear to textured knitwear, leather separates and footwear. According to the two companies, these familiar wardrobe staples have been reconsidered through their shared creative lens.
"Collaborating with END. gave us the opportunity to look at Samsøe Samsøe's design language with a new perspective," said Hodges. "We wanted to create a contemporary collection that felt relevant and focused, bringing both brands' points of view together in an authentic and exciting way."
Roosen described the collaboration as an exciting process. "Bringing our design language together with END.'s point of view to create a collection that feels relevant, considered, and true to both of us. Working with premium fabrics, intentional silhouettes throughout which resulted in a collection with a distinct identity that can be styled in many ways."
One garment, two wearers
At the heart of the collaboration is the idea of a shared wardrobe, with a collection designed to be worn by everyone, without distinction. The campaign, photographed by Luca Strano, takes that concept literally and adopts an understated approach centred on movement, dressing and exchange.
It brings together two people, one based in Copenhagen and the other in London. Every garment appears twice, worn by both and passed between them on camera.
The exchange of clothes becomes the central action of the campaign, connecting two individuals in different cities. According to the brands, it reflects the collaborative approach behind the collection.