Essentiel Antwerp awakens Paris - and the fashion world takes notice

One evening, one hotel, one feeling. During Paris Fashion Week, Essentiel Antwerp invited guests to the Hôtel Rochechouart. For a single night, this Art Deco gem in the heart of Pigalle was transformed into a stylish parallel universe, complete with rooftop romance, oysters, and a vibrant creative crowd.

Fashion Meets Lifestyle on the Rooftops of Paris

The guest list was a carefully curated selection from the European fashion and media world. It included stylists, creatives, editors, and content creators, all united under the Parisian sky. Guests showcased the latest looks from Essentiel Antwerp and dined in the legendary hotel restaurant, Maggie. The suites were more than just Instagram-worthy, featuring desirable amenities like slippers, sleep masks, and skincare products from Respire.

The evening proved that an invitation from Essentiel Antwerp is not simply for a classic fashion show, but for a vibrant ode to individuality. This spirit is precisely what founders Inge Onsea and Esfan Eghtessadi embody. Both were present, serving as living proof of creativity, passion, and sartorial courage.

Campaign: Paris s’éveille

The event launched in support of the new autumn campaign, Paris s’éveille (Paris Awakes). The campaign follows eight inspiring personalities during their morning rituals in Paris, captured through powerful imagery and personal interviews. These included model Yumi Lambert, stylist Lise Pierron, and artist Jan Melka. The focus is on fashion in real life, as an integral part of routines, movement, and meaningful moments.

Croissants to go – A Treat for Everyone

Between October 2 and 5, passersby in Paris were also treated to a surprise. A breakfast-to-go was available at the boutique on Rue du Marché Saint-Honoré, in collaboration with the sustainable bakery Copains. For those wanting more than a croissant, the exclusive, limited-edition Paris s’éveille Hotel Kit was available. It consisted of slippers, a sleep mask, a key ring, and a tote bag for 45 euros, sold exclusively in Paris and online.

Lasting Impression: Impact and Widespread Content

The reactions were overwhelmingly positive. The atmosphere was authentic, inspiring, and unexpected. The resultant content was fast, strong, stylish, and ubiquitous across social media. The event was a true 360-degree brand experience that not only captured attention but also forged a genuine connection.

In Paris, Essentiel Antwerp did not just present a new collection. It showcased how fashion is experienced today: with style, a story, and a soul.