Farfetch unveils holiday campaign centred on partywear and gifting
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Luxury fashion platform Farfetch, headquartered in London, has launched its 2026 holiday campaign. Shot by photographers Marili Andre and Sharna Osborne, the campaign presents curated edits for women and men across festive partywear, luxury gifts and holiday travel.
The gifting edits are divided into small luxuries, exceptional and playful gifts, fine jewellery and watches, and pre-owned pieces, the latter including archival items from Hermès and Chanel. Highlighted products range from Prada loafers to Maison Margiela's 'Tabi' shoes.
The partywear selection includes pieces from Dolce & Gabbana, Ferragamo and Balmain, alongside more relaxed styles from 16Arlington and Valentino Garavani. For holiday trips, Farfetch has added skiwear from brands such as Perfect Moment and Goldbergh, warm weather options from Pucci and Missoni, and loungewear from brands including Brunello Cucinelli and Ralph Lauren.
Two photographers, two sides of the season
Andre is known for portraiture and campaign imagery that focuses on movement and human connection, while Osborne works across several formats with a playful, tactile approach. According to Farfetch, the pairing reflects two sides of the holiday period: dressing up for oneself and finding a gift for someone else.
Doralice Belli, senior head of commercial go-to-market at Farfetch, described the campaign as "a celebration of individuality and choice." She added: "Our edits bring together small luxuries, rare collector's pieces, timeless gifts and unexpected finds, alongside outfits for every kind of celebration or holiday escape, reflecting the different ways our customers celebrate around the world."
New packaging for Farfetch First orders
Alongside the campaign, Farfetch has redesigned its delivery box. Orders shipped through Farfetch First, the company's premium next day delivery service in Europe, will arrive in the new packaging.
The holiday campaign and its curated edits are available globally on the Farfetch website.