Filpucci: the shape of smart values offered at Pitti Filati 85°

The path taken by FILPUCCI GROUP continues at a fast pace towards responsible innovation that materializes and presents, on the occasion of the 85th edition of Pitti Filati (26/28 June 2019), in the collections “Collection” and “Woollen”. New developments of the highest quality to be considered the natural result of a responsible and structured business strategy that includes a transparent and traceable production at every stage of the production process, able to combine creativity, innovation and smart design.

During the reference event for the knitwear sector, Filpucci presents the perfect combination of the best raw materials (high-tech and natural), the know-how in the spinning and ennobling process, and integration of responsible innovation values.

A virtuous combination of elements that culminates in the creation of collections of pure contemporary luxury able to represent a new level of smart innovation linked to a transparent, sustainable and certified production. With Collection line, 28 types of sustainable thread are presented, of which 22 continuous articles and 6 new developments result of precious mixtures in which are involved in variable percentages raw materials of highest quality such as Sustainable Mohair South Africa, GOTS certified organic wool and FSC certified ENKA viscose.

The mohair industry is of paramount importance to the South African economy as it can provide many opportunities for employment and is an important element for economic growth and social development of local communities. For these reasons the organization Mohair South Africa insists on the need to maintain the sustainability of the mohair sector in South Africa. Mohair farmers in South Africa are encouraged to register for a conformity assessment, which allows MSA sustainability managers access to farms where angora goats are reared for mohair production.

Among the premium ingredients involved in the production of the collection stands out the GOTS certified organic wool. The Global Organic Textile Standard (GOTS) is renowned worldwide as the most important standard for the sustainable production of garments and textile products made from natural fibres from organic production.

The last key ingredient is the ENKA viscose, for voluminous and lightweight FSC (Forest stewardship Council) certified yarns. The FSC guarantee certifies that the cellulose comes from responsibly managed forests, FSC is, in fact, an independent and non-governmental non-profit organization, which aims to promote responsible forest management in the world.

Responsible Innovation echoes the desire to create a unique and innovative collection that can reflect at the same time the inherent values in the DNA of yarns and meet the needs of style and quality required by the market.

The second collection presented “Woollen Selection” is a double expression of artisan value and ultrachic contemporary craftsmanship, it consists of 16 sustainable yarns, from the thinnest to the most voluminous titles, of which 3 new entries and 13 continuous. Refined developments make up the Woollen collection is enriched with new patterns in the Ninetyfive family that combines the GRS certified - cashmere Re.VerSo™ - with the RWS certified (Responsible Wool Standard)-finest merino wool, in Crispy, Teddy and Plume versions in addition to the great classics. Absolute New entry is the Seventyfive that combines 75% of cashmere Re.VerSo™ to a 25% extra fine merino wool, RWS certified (responsible wool Standard), embracing new applications in the market. A high quality offer that combines smart and innovative aesthetic perfection and a strong fashion-forward orientation. Evidence of the many steps taken towards a responsible innovation that turns out to be an integral part of of Filpucci’s business strategy, the tools adopted to measure and prove these new generation of values, crucial for the contemporary consumer

• Higg Index membership: developed by Sustainable Apparel Coaltion, is a constantly evolving tool that enables brands, retailers, and facilities to accurately measure and score a company or product’s sustainability performance. The Higg Index delivers a holistic overview that empowers businesses to make meaningful improvements that protect the well-being of factory workers, local communities, and the environment.
• The ‘Balance of Sustainability’ report drawn up each year by 4 Sustainability, a document that measures and gives an account of the social and environmental impact of the business, with a view to transparency, able to witness the performances of the innovative strategy implemented. A search for process and sourcing optimization that follows a zero-waste business philosophy.
• The signing of the ‘Values Chart’ in conjunction with “Consorzio Promozione Filati” to guarantee sustainable production chains that are fully traceable with certified materials and measured environmental performances, such as reducing CO2, water use and power consumption.
• GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard) certifications obtained by the Filpucci dyeing plant alongside they can boast recycling 70% of water used.
• The adherence to the Detox campaign by GREENPEACE, signed three years ago, engaging in the front line, together with other companies, in the elimination of dangerous chemicals from the production chain by 2020.

As proof of the strategic business choices that lead to the predilection of reliable, traceable and measurable materials and production processes, Filpucci is the sole ambassador of the brand Re.VerSo™, the supply chain to circular economy, for the hi-end yarns of knitwear. This natural predisposition to innovative, creative and responsible production led Re.VerSo™ to be selected for the project “Sustainable Thinking” by Museo Salvatore Ferragamo becoming part of the exhibition that lasts until March 8th, 2020, a real consecration of the success and of the value of the supply-chain and of the companies part of it.