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From wood to wardrobe: Kings of Indigo presents Woody Trilogy, a sustainable story about TENCELTM Lyocell fibers.

PRESS RELEASE
By Press Club

30 Oct 2019

Fashion

• In 10% of its AW19 collection, Kings of Indigo uses cutting-edge TENCELTM Lyocell fibers and TENCELTM Lyocell fibers produced with REFIBRATM technology.

To tell the story, the denim lifestyle brand introduces Woody Trilogy: an insight in how wood pulp is transformed into cellulosic fibers in a closed loop production process with high resource efficiency and low environmental impact.

• From the 22nd to 27th October, 2019, a unique Pop-up store in Amsterdam will bring the Woody Trilogy sustainable story to life, including showcasing and selling exclusive garments made from upcycled fabrics containing TENCELTM Lyocell fibers in collaboration with HackedBy__.

Amsterdam, Netherlands, date of release, 2019 – Being persistently innovative both with materials and sustainable production methods has allowed Kings of Indigo to become a pioneer in the sustainable fashion world. Constantly exploring how to reduce the impact on the planet and people, it is no surprise that the brand has been using premium fabrics containing TENCELTM Lyocell fibers and TENCELTM Lyocell with REFIBRATM technology in its collections over the years.

From wood to wardrobe

Who would believe that from wood it is possible to create soft and smooth fabrics? This is, in fact, a reality with TENCELTM branded fibers, coming from sustainable, certified and controlled wood sources. Presented by the Austrian-based Lenzing Group, these fibers are produced in a closed loop production process, which transforms wood pulp into cellulosic fibers with high resource efficiency and low environmental impact.

Another true revolution is Lenzing’s TENCELTM x REFIBRATM technology, combining both the recycling of cotton scraps and an innovative sustainable production process. Being the first and only commercial cellulosic fiber containing chemically recycled textile waste, this helps to solve waste problems and save resources through the replacement of virgin cotton fibers. With this incredible technology, fibers require 95% less water than cotton to be produced and are certified as biodegradable and compostable under industrial, home, soil and marine conditions.

Woody Trilogy, a sustainable story in three steps

Recognizing the great sustainable potential of these innovations, Kings of Indigo chose fabrics containing these high-quality fibers for its garments. This long-standing collaboration between the two has led to the launch of Woody Trilogy, the compelling sustainable story about TENCELTM Lyocell fibers.

Represented by three symbols visually depicting the most important steps of fiber’s production process – from wood chips to pulp, through a closed loop – Woody Trilogy explains the reason why Kings of Indigo’s garments are environmentally friendly. The result is a collection rich with beautiful skirts, trousers, shirts, tees, overalls – and it even features in a few jeans!

The Pop-up store

This is the story being told in the highly anticipated Pop-up store which will be opened in Amsterdam exclusively from October 22 to 27, 2019, while the Dutch city hosts the important appointments of Kingpins Amsterdam and Amsterdam Denim Days. In the course of the week, specifically on October 24th from 5PM onwards, the Pop-up store will be hosting an event inviting responsible fashion lovers to stop by to check out the collection whilst enjoying drinks and bites. At the beautiful location of Elandsgracht, right in the heart of the city center and the famous Nine Streets, the Pop-up store will welcome visitors to explore the Kings of Indigo’s collection and to discover, through the Woody Trilogy story, how TENCELTM Lyocell fibers make a difference for fashion and for the planet.

A special capsule collection

For this occasion, Kings of Indigo teamed up with HackedBy__, a project run by Dutch duo Alexandar van Slobbe and Francisco van Benthum. The pair specialize in using old, used fabrics usually considered waste to create beautiful and unique items. Using old fabrics containing TENCELTM Lyocell fibers provided by the brand, these upcycled pieces will be exclusively presented and sold at the Pop-up.