HACKED by__ H&M campaign

HACK THE FASHION SYSTEM__
After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time.

With HACKED by_Van Slobbe and Van Benthum take care of leftover batches from fashion production and through collage techniques, embroidery, gathering, etc. the pieces get a new topicality and they are granted a second life. This happens in local, small workshops where people are trained who, as refugees or re-entrants, build a new life. Instead of endlessly discussing the need for a new system, HACKED by_ chooses to actually bring about the change.

Communication
We created a visual communication style that emphasises the Hacked by__ method. The images were cut up and redesigned into new compositions. The layering of several images gives a wide range of the possibilities and a fresh brand positioning in the Fashion system.

More information on: www.basmanders.nl

Credits:
Concept & Creative Direction: Bas Manders
Collage & GIF art & sticker campaign: Studio Ultradeluxe
Photography: Marc de Groot
Hair & Make-up: Charlotte Niketic
Model: Iris E - Paparazzi Models