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International Women's Day: Boux Avenue supports chosen charities to look after women’s health from top to bottom

By Press Club


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Credits: Boux Avenue

From Friday 8th to Sunday 10th March 2024, in support of International Women’s Day, Boux Avenue will be donating 10% of sales from their Heart Satin Pyjama Set in Blue to their charity partners CoppaFeel! and Jo's Cervical Cancer Trust, continuing their mission in helping to look after women's health from top to bottom.

In May 2023, Boux Avenue, the UK’s leading lingerie retailer announced their partnership with CoppaFeel! and Jo’s Cervical Cancer Trust, with a mission of looking after the health of women from top to bottom. Since the partnership began, customers have been able to donate either at till points in stores, or at checkout on their webstore, with the donations being equally split 50/50 with CoppaFeel! and Jo’s Cervical Cancer Trust*.

Boux Avenue has also worked closely with the charities providing monthly educational blogs around breast and cervical cancer on the The Avenue Wellness Blog, offering help and support to their community. This will be the first time Boux Avenue is offering a product donation since the charity partnerships began back in May 2023.

The Heart Satin Pyjama Set is a luxurious nightwear style, perfect to either treat yourself, or gift your mum this Mother’s Day. Available in all Boux Avenue stores and online at their webstore, sweet dreams never felt this good. This nightwear set is made in a soft satin stretch fabric, creating the ultimate fit in both comfort and luxury, whilst being adorned in delicate heart motifs. Available in sizes 6 to 18 at £45.00, what makes this nightwear set extra special is that it will be benefiting these partner charities during this International Women’s Day period.

CoppaFeel! - Helping to look after the top half of women

It is CoppaFeel’s mission to educate and empower young people to know what’s normal for their bodies, so they can seek medical advice should they notice a change. CoppaFeel! has educational videos and materials on how to check your breasts (the tissue from your rib cage up to your collarbone and armpits, including your nipples), along with tools and texts to encourage everyone to become confident, regular checkers! Through their collaboration, Boux Avenue and CoppaFeel! will be able to help drive greater breast awareness in young people, by providing the information needed to check, offering advice on what to do should you notice a change, and providing the reassurance that you are the best advocates for your health. If found early, breast cancer is treatable and survival rates are higher. That is why early diagnosis is key and why this partnership is so important in helping spread CoppaFeel!’s message as far as possible.

Jo’s Cervical Cancer Trust - Helping to look after the bottom half of women

Jo’s Cervical Cancer Trust is the UK’s leading cervical cancer charity. They provide trustworthy information, campaign for change and provide support at every step to anyone affected by cervical cancer. Their vision is a future where cervical cancer is a thing of the past, and the great news is we already have the tools to do this: knowing the signs and symptoms, taking up your invitation for cervical screening (smear test) and the HPV vaccine when offered can all help prevent cervical cancer. Cervical screening saves thousands of lives a year, however across the UK 1 in 3 do not attend when invited. With the educational resources and awareness both Boux Avenue and Jo’s Cervical Cancer Trust can provide, we hope to see more and more women attending their cervical screening and help end cervical cancer in the UK.

*100% of donations will be split equally between our partners CoppaFeel!, a breast cancer awareness charity in the UK, registered charity number 1132366 (England and Wales) and SC045970 (Scotland) and Jo’s Cervical Cancer Trust, registered charity number 7111375 (England and Wales) and SC041236 (Scotland), with the exception of key moments in the year when one of the charities will benefit from all donations; 1 October to 31 October where donations will go to CoppaFeel! and the last two weeks of January and the last two weeks of June to Jo’s Cervical Cancer Trust.

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