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Jane Lushka Organic Fabrics: Eco-friendly textiles are changing the fashion industry for good!

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By Press Club

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Fashion

Picture: Jane Lushka, courtesy of the brand

JANE LUSHKA is driven by the mission to create luxury easy-to-wear clothing and to influence positive change in the fashion industry. We aim to create well-made everyday clothes that our customers can use and love for a long time. Therefore we invest in fabrics and materials that will last and achieve a certain level of quality and sustainability.

“We are continually trying to improve our impact on the environment. Of the materials we use at JANE LUSHKA, 75% are organic and sustainably sourced in different ways. With every new collection we create we come closer to our main goal of using 100% sustainably sourced materials.”

A FABRIC FOR EVERY OCCASION

Lifestyles have changed and formal dress has given way to clothes that are styled to suit the wearer’s body shape, needs and desires.

Technical Jersey

Feeling comfortable, light and self-confident, while wearing our unique and elegant garments. We make that possible for you thanks to the main fabric we use, namely Technical Jersey, also known as Sensitive Fabrics. Always at ease during the busy work hours in stylish ready-to-wear clothes that remain their original shape and colour even after repeated washing. Yes, you heard it right, it’s completely wrinkle free! We ensure you with the feeling of well being ensured by soft and breathable styles, satisfying your unique daily needs.

Technical Jersey is an Italian product of excellence, characterised by an exclusive textile construction, a high percentage of Lycra elastic fiber and a unique offering of weight variants, prints and finishing processes.

EXTRA COMFORT. The high percentage of LYCRA® elastic fibre allows for perfect freedom of movement, comfort and long term wearability. The extreme fineness of the Technical Jersey not only ensures a very pleasant feeling against the skin, but it also filters the sun’s rays offering a higher level of protection against the damaging effects of UV rays.

LONG TERM WEARABILITY. Technical Jersey offer maximum resistance to rubbing and do not suffer from pilling, maintaining their original appearance as time goes by. The body moisture system of Technical Jersey allows air to circulate between the fibres. The breathable qualities make the garments cooler and anti-bacterial.

EASY CARE. The Technical Jersey is quick and easy to maintain. The drying time is extremely fast and fabrics are absolutely easy care: they can be hand washed, machine washed or dry cleaned as required. Moreover the fabric doesn’t wrinkle and is particularly light ensuring maximum convenience, with minimum space in the wardrobe or suitcase.

Picture: Jane Lushka, courtesy of the brand

Sustainability

We love Technical Jersey for all these great qualities and we hope you do so too! But what really sold us on this company was their dedication to the environment and sustainable business practices. They’ve obtained the most prestigious certificates for demonstrating their complete commitment to environmental sustainability.

Organic cotton

While in many ways cotton is super soft on the skin and comfortable as an every-day wear, it unfortunately has a significant carbon footprint. Conventional cotton uses a lot of harsh pesticides and requires a significant amount of land and water to grow. This adversely affects both the soil and the farmers working in cotton fields. That is why we choose to make our clothes out of cotton that is obtained more sustainably.

“Organic farming helps to protect the planet and people's health by reducing the exposure of produce to toxic chemicals, which can work their way into the air, water, and even our food chain.”

Organic cotton is grown without using toxic synthetic chemicals and its production reduces human, animal and environmental impact. Another significant advantage is that organic farming techniques use natural fertilisers, like compost, which recycle the nitrogen that's already present in the soil, rather than adding more. That is why choosing organic cotton is so important. When you choose to help reduce the negative impacts of our global cotton industry, you choose to positively impact public health. It's better for you, as a consumer, for the communities that live near the fields and farms and for the environment! Organically grown cotton can become the new standard, but it’s up to consumers to demand it.

Picture: Jane Lushka, courtesy of the brand

Linen

Chic, soft, comfortable and most important eco-friendly textile that will change the fashion industry for good. We at Jane Lushka love all sorts of linen items. It holds up well over time and is biodegradable.

Linen is another natural plant based fiber known for its numerous advantages, that will biodegrade after it is discarded making it an eco-friendly textile fabric. Linen is made using the entire flax plant and is often combined with cotton to create a fully biodegradable and soft textile. Because linen doesn’t require the use of pesticides, and can be made using the entire flax plant, linen is considered to be one of the most eco-friendly textiles that is used today in the making of clothing. Consequently, organic linen helps to protect the planet and the health of people by reducing their exposure to toxic chemical products that can find their way into the air, water, and food chain.

Eco-Viscose

Viscose is our third most commonly used textile fibre, because it is a better alternative to other synthetic fibers, such as polyester. The fabric is strong and fantastic to work with and is increasingly being manufactured using an eco-friendly method, which produces less waste.

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