Lacoste presents 2026 collection for Rolex Paris Masters

French fashion brand Lacoste, part of the MF Brands Group, returns as an official partner for the 40th edition of the Rolex Paris Masters from October 31 to November 8, 2026. For the tournament, the company presents a 2026 collection that combines on-court performance apparel with a lifestyle line.

Lacoste has been an official partner of the Rolex Paris Masters, the final Masters 1000 tournament of the season, for two years. The brand uses the partnership to underscore its connection to tennis and to bring together sport, fashion and culture.

Joint lifestyle collection since 2025

Since 2025, alongside the performance apparel, Lacoste and the Rolex Paris Masters have also developed a joint lifestyle collection across womenswear, menswear and kidswear. It comprises polo shirts, sweatshirts, jackets and other tennis-inspired classics that combine the brand's sporting heritage with urban style.

Monochrome outfits for Djokovic, Medvedev and Fils

On court, players including Novak Djokovic, Daniil Medvedev and Arthur Fils wear monochrome outfits in burgundy, royal blue and all-black. According to Lacoste, the colours were selected to match the personality of each player.

In doing so, the brand builds on a tennis tradition that began almost a century ago with René Lacoste.

The ball kids are also once again outfitted by Lacoste. Their blue uniforms were specially designed for the tournament and crafted using Back on Court technology, which reuses materials from previous collections. A reflective crocodile logo provides additional visibility on court.

During the tournament, Lacoste presents the collection in dedicated spaces at the venue as well as in selected stores in Paris.