Marc Cain takes to the streets of London, Manchester and Birmingham with 100-taxi campaign

German fashion brand Marc Cain is making its presence felt across the UK with a striking new out-of-home (OOH) campaign. Since the beginning of September, 100 branded taxis have been circulating through London, Manchester and Birmingham, putting the brand in front of commuters and shoppers in three of the country's biggest cities.

The taxis will remain on the road for four weeks, giving the campaign sustained visibility across busy urban routes rather than a single short burst of exposure.

Boosting reach and brand awareness in the UK

With the initiative, Marc Cain is aiming to generate additional reach and strengthen brand awareness in the British market. The rolling billboards offer the brand exposure in high-traffic areas throughout the day, reaching a broad urban audience across three major UK cities simultaneously.