‘More than a gift’ - the heart of giving with Pandora in the Holiday 25 campaign

This holiday season, Pandora expands its jewelry universe with new styles perfect for the festive season and beyond. Inspired by the feelings of connection, joy and imagination, the brand’s ‘More Than a Gift’ campaign celebrates togetherness and thoughtful gifting. Directed by the visionary filmmaker and storyteller Roman Coppola, with photography by Craig McDean and Raymond Meir and a soundtrack featuring The Beach Boys’ hit song ‘God Only Knows’ the campaign unfolds with emotive storytelling by an industry-leading creative team. The launch invites meaningful exchanges grounded in personal connections, echoing the brand’s mantra to Be Love.

“This collection invites people to pause, to dream and to hold close the memories and moments that shape us,” say A. Filippo Ficarelli and Francesco Terzo, Pandora SVP Creative Directors. “At the heart of this season is a feeling – not just of celebration, but of connection and reflection. We wanted to create a world where time slows down, where everything glows a little more softly and every piece feels like a quiet reminder of what matters most.”

Tapping into the theme of holiday dreaming, the brand grows its Pandora Moments collection with new moon-themed charms inspired by the sparkle of the night sky and glowing with moonstone iridescent glass. Representing unbreakable ties, party-ready styles extend the Pandora Timeless bow collection, featuring rows of sparkling heart-cut stones for an extra dash of holiday flair to give or to get.

For meaningful gifting moments, the Pandora Lab-Grown Diamonds collection debuts expertly crafted premium jewelry pieces that symbolise never-ending connections. Capturing the essence of the season of light, these stackable styles feature hand-set pavé lab-grown diamonds arranged in flowing, infinity-inspired lines – an enduring symbol that redefines forever.

This holiday season, Pandora reminds us that the best gifts don’t start under the tree – they start in the loving thoughts that brought them to life.