No Bad Days Club launches retro-inspired après ski Collection

Known for turning everyday essentials into statement pieces, NBDC has built a reputation across Europe for premium socks that combine high-quality craftsmanship with distinctive designs. Produced in Portugal using organic cotton blends, the brand’s products appeal to retailers who value both sustainability and originality.

The Après Ski Collection consists of six striking designs, each blending retro ski flair with modern comfort. Deep reds, bright whites, and bold blues set the tone, complemented by vibrant retro shades of yellow and pink, while slogans like Ski ya later, Pow Pow, and Après Ski Club bring a sense of fun and identity.

For retailers, the timing of this launch couldn’t be better. As gifting season approaches, the Après Ski Collection offers a product that speaks to both fashion-conscious shoppers and those looking for playful, high-quality winter essentials. The collection is versatile - ideal for department and lifestyle concept stores, boutiques and retailers aiming to expand their winter offering with premium statement pieces.

With over 150 retail partners across Europe and a growing reputation for best-selling tennis socks, No Bad Days Club continues to strengthen its position in the premium accessories market. The Après Ski Collection marks the next step in that journey - bringing the slopes to the streets and the lodge to the living room.

The Collection will be launched in October. Retailers can expect high sell-through potential during the winter season, as the line combines the brand’s proven quality with a fresh and seasonal theme.