Olymp: My Style. My Statement. – Trend Report Fall 2023

The Fresh Perspectives

We live in a time of change. Old certainties no longer apply, new paths need to be forged. Where the journey will lead us is open. In these uncertain times, it is only understandable that people focus on the essentials. Family, friends, health. The desire to be in harmony with oneself. It turns out that the things we are longing for now are the simple ones. They are not self-evident or arbitrarily available.

Casual

In recent years, we have already diversified considerably within the casual segment and strengthened casual shirts, knitwear and knitted articles and anchored them with great success within the steadily growing range. As of fall 2023, we are launching the next major evolutionary step with a unique OLYMP CASUAL CONCEPT that is unparalleled in terms of consistency, timeliness, sustainability and promotional support. At the center are shirts with iconic wash finish, super-knits in tweed looks, in between teddy looks with nylon patches.

Collection Structure

• Focus - on product, modernity, quality, clear in the signature and unmistakable in the collection identity

• Branding - one label, one logo, catchy color codes with high recognition value

• Fit - in a single, contemporary cut

• NOS program - in addition to the seasonal collections for year-round area wear

Collection Characteristics

Well groomed. Masculine. Sustainable. Modern

Unique Selling Points

• GREEN CHOICE with professional sailor and OLYMP sustainability ambassador Boris Herrmann. The 100 percent GREEN CHOICE target is to be achieved at CASUAL as early as the fall 2023 collection.

• Outstanding product performance with uncompromising quality standards

• Unparalleled communication performance with over 400 million advertising contacts and 50 percent reach in the relevant target group

Branding

• All collection items carry the OLYMP Iconic Colours, which are continued in the communication

• Recurring details are design features and sharpen product perception in the long term

• Uniform and consistent labels and logos facilitate orientation and create trust.

Olympic Iconic Colors

The OLYMP Iconic Colors form the consistent foundation for each season, which is supplemented by seasonal highlight colors. These colors serve as the basis of the collection and can be found in modern casual styles such as shirts, polos, T-shirts, sweatshirts and hoodies.

Fit - Regular Fit

• The best of Modern Fit and Body Fit combined in one fit: Regular Fit for all styles.

• Fashionable and contemporary styles, casual and comfortable cut.

• Optimized proportions for a modern look - in shirts, knits and knitwear.

Key Capsule

In order to achieve better perception and readability at the POS, we have defined a Key Cap-sule that uses the most important collection styles and ideally forms the basis of the range on all sales floors. The key capsule styles consist of a perfect combination of basic, modern and fashion styles. In addition to high-turnover products, this also guarantees the necessary modernity of the collection. The Key Capsule Styles are optimally coordinated with each other. Contemporary and fashionable looks can be combined with each other: Combination looks of denim shirt and T-shirt, overshirt sweatpant look in combination with knitted turtleneck, etc.

Business

Two delivery windows in different colors provide a view of a collection that is characterized on the one hand by the minimalist design of Max Bill (DW1), and on the other hand by influences from the South Tyrolean artists' association Berlin-Bolzano Connection (DW2).

Climate Control

With the OLYMP 24/Seven jersey shirts, which are as comfortable as T-shirts and as stylish as dress shirts, we have already successfully responded to changing wearing habits. For the fall of 2022, the segment has been expanded to include an innovative product called OLYMP 24/Seven CLIMATE CONTROL. The newly developed fabric quality with a high-tech yarn made of cotton, polyester and elastane not only has elastic, non-iron and odor-resistant material properties, but also moisture and temperature regulating characteristics. The ability of the fabric used to release heat and moisture to the outside air under perspiration-inducing conditions, and thus to provide a cooling and quick-drying effect in the event of perspiration, meets the increasing demand for business fashion with function. Due to the pleasing market success, the product range will be expanded again for fall 2023.

Celebrating the White Shirt

The essence of the shirt. The classic and all-time favorite: the white shirt. It always goes, fits everywhere, suits everyone. Above all, it is easy to combine and is seasonally independent. It is simplicity in fabric. With the Vintage capsule collection we celebrate the classic white shirt. It consists of three shirts named after the company's founder, his son and his grandson: Eugen, Eberhard and Mark. Equipped with the best that the respective generation had to offer - of course updated to the current state of fashion.

Party People

Festive party, gala and wedding shirts of cultivated elegance offer extravagant details such as borders, turn-up cuffs or concealed button bands. In the non-iron OLYMP Luxor or the body-hugging cut of OLYMP Level Five up to OLYMP No. Six super slim. The color spectrum ranges between black and white.

Garment Washed Shirt

The smart business shirt made of 100% cotton with Natural Stretch under OLYMP Level Five in a slim body-fit cut. In a relaxed washed look, with soft collar construction, light inserts and casual look shines in classic colors.